Role: Senior Designer, Made By Emblem
Team: Creative Director, Graphic Designer, Project Manager
Services: Art Direction, Graphic Design,  Photo Illustration
Partner: ALLCAPS Content

Humber River Health wanted to create a publication that highlighted their contributions to academics and research in medicine, the patient experience and their important role not only directly in the hospital building but throughout the community. 

We designed a magazine that illustrates their connections with their patients and their Northwest Toronto community. We wanted the magazine to reflect the welcoming and friendly approach that HRH has to patient care; we used three keywords to guide our design: familiar, warm and candid. Our visuals prioritized natural lighting, settings in the community and showcasing people in a natural, unposed manner. 

Specifically, for this second issue, I introduced an expanded grid system to give the layouts more flexibility while maintaining the overall cohesiveness of the book. The first issue used several similar typefaces: I updated and consolidated the typography to unify the typestyles throughout while maintaining a visual connection to the first issue. Finally, I provided art direction for every article along with layout design and type setting.

This issue was recognized by the 2025 National Magazine Awards: B2B as the Silver Award winner for Best Editorial Package.




© Megan Drummond 2026