MEGANDRUMMOND
Toronto-based designer and creative problem-solver.

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PROJECTS

1. The Beer Store: Social Media Assets
   
2. Humber River Health: Magazine
   
3. Mastercard Foundation: Social Media Assets
4. GTAA: Annual Report
   
5. The Walrus Magazine: Supplements
   
6. Public Policy Forum: Website
   

The Beer Store





Role: Senior Designer, Made By Emblem
Team: Creative Director, Graphic Designer, Project Manager, Video Editor
Services: Art Direction, Graphic Design, Photo/Video Production
Partner: Tavanberg

The Beer Store is Ontario’s oldest and largest beer retailer, established in 1927. With an established older client base, TBS wanted to use their social feeds to engage with younger beer lovers, especially in light of recent changes to how beer is sold in the province. 

Working in partnership with a marketing agency, we designed and produced a variety of content capitalizing on current social media trends to shift the public perception of TBS from ‘your dad’s beer run spot’ to a lively, diverse, people-focused brand. This included several different types of content like static posts, carousels, stories and reels, video and motion graphics. 

While I contributed to all parts of asset production, I took the lead with photos and videos, moving from the idea to storyboarding and final production. Throughout the lifespan of this project, I produced over 100 photo and video assets along with numerous pieces of other social content across their feeds.

© Megan Drummond 2026